It’s that time of the year again, when your donations to African Promise are matched £-for-£ in the BigGive Christmas Challenge.

In 2021 we have up to £7,500 in matching funds available thanks to our pledgers and ‘Champion’, the Reed Foundation, with the challenge running between noon on 30 November (Giving Tuesday) and noon on 7 December.

With your support we hope to raise a total of £15,000 towards essential water, sanitation and hygiene (WASH) projects across our partner schools including emergency supplies of clean water, rainwater harvesting systems, toilets, washrooms and hand-washing facilities.


What is the Christmas Challenge?

The Christmas Challenge is the UK’s biggest match funding campaign, run by the BigGive.

For seven days, starting on Giving Tuesday, it offers supporters of participating charities the opportunity to have their donation doubled. It has raised millions of pounds for thousands of charity projects since it launched in 2008.

The minimum donation has been reduced this year from £5 to £1 to allow even more people to donate, whatever their budget. Donations of up to £25,000 can be made but any amount donated above the amount in matching funds we have left available at the time the donation is made will only be processed as a normal unmatched donation. For example, if you donate £1,000 but we have only £500 remaining in matching funds at the time then only £500 of your donation will be matched. It will be very clearly displayed when you make your donation whether we have matching funds remaining and, if so, exactly how much.

We have £7,500 in ring-fenced matching funds available; £2,500 of which has been pledged by our Trustees and major supporters with a further £2,500 pledged by our BigGive Charity Champion, The Reed Foundation. Donations will first be matched using the pledges from our Trustees and supporters; only when this is exhausted will the Charity Champion funding be used to match donations.

Donations must be made online using a debit/credit card. The following card types are accepted:
Mastercard / Visa / Maestro / Switch / Solo / Delta / American Express / CAF Bank Business cards displaying the MasterCard® logo

No. Only donations made online via theBigGive website will be matched. No cash or cheque donations, or donations made directly via the CAF donation form on our website or via any other donation platform such as JustGiving or GlobalGiving will be matched. 

You are able to donate from abroad as long as you have one of the accepted card types. These are Mastercard / Visa / Maestro / Switch / Solo / Delta / American Express. As the Christmas Challenge is hosted in the UK, all references to time are Greenwich Mean Time, or GMT. If you are donating from abroad, you will need to donate via from midday GMT on Tuesday 30 November – you can check what time that equates to where you are here.

Good news! The BigGive has dropped their 4% platform fee on donations for this year’s Christmas Challenge, meaning even more of your donation will go towards our work. There will still be a 4% fee deducated from Gift Aid payments and all donations will still be subject to a payment provider fee of 1.9% + 20p.

On a Gift Aid eligible donation of £100 we will receive a total of £121.90, plus £100 in matching funds.

Read about more about fees here.

Yes. All online donations are processed by Enthuse (formerly Charity Checkout). All donations made through Enthuse are securely encrypted and processed using SSL with a minimum 128-bit encryption and firewalls. It only stores card data on PCI DSS Level 1 compliant servers, the highest level of security. Furthermore, your connection to the Big Give is encrypted so it is perfectly safe to donate via their systems. 3D Secure may also be incorporated by your card issuer to complete the donation process.

Got another question..?

If your question has not been answered above then please get in touch with us. Drop us a message using the contact form on our website here, email us at or call us on +44(0)20 7193 2137

Christmas Challenge 2020

Last year we raised a total of £22,307 (including matching funds and Gift Aid) thanks to donations from more than 60 donors, old and new, our pledgers and our ‘Champion’ the Coles-Medlock Foundation.

Christmas Challenge 2019

Our 2019 Christmas Challenge campaign raised £20,000 (including matching funds) for our school lunch programme. We received donations from almost 50 existing supporters and first-time donors.

Christmas Challenge 2018

We raised a donation matching week record of £40,000 (including matching funds) in 2018 towards our project to redevelop an eighth partner school at Mkamenyi Primary.